Becoming customer of choice in the healthcare supply chain
There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate cus...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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School of Marketing, Edith Cowan University
2011
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| Online Access: | http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Purchase%2c%20Sharon%20Paper%20594.pdf http://hdl.handle.net/20.500.11937/27136 |
| _version_ | 1848752180070187008 |
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| author | Purchase, S. Butler, Bella Alexander, Paul |
| author2 | Martin MacCarthy |
| author_facet | Martin MacCarthy Purchase, S. Butler, Bella Alexander, Paul |
| author_sort | Purchase, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate customer value from the supplier?s perspective. This has not been widely explored in the literature and in this paper an argument is developed to demonstrate that such a perception is a different, though equally important phenomenon to that for customers. The context of the study is the Australian healthcare supply chain in which there is a dearth of current information. Major research questions have been developed for the study, and the expected outcomes will include a ranked list of the elements of value that suppliers expect from buyers. |
| first_indexed | 2025-11-14T08:04:31Z |
| format | Conference Paper |
| id | curtin-20.500.11937-27136 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:04:31Z |
| publishDate | 2011 |
| publisher | School of Marketing, Edith Cowan University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-271362017-01-30T12:57:06Z Becoming customer of choice in the healthcare supply chain Purchase, S. Butler, Bella Alexander, Paul Martin MacCarthy There is often a tacit assumption that in a buyer-seller relationship elements of value are the same for both parties. Using the concept of dynamic capabilities, and extending from existing research on customer perceptions of (supplier) value, this paper details a research project to investigate customer value from the supplier?s perspective. This has not been widely explored in the literature and in this paper an argument is developed to demonstrate that such a perception is a different, though equally important phenomenon to that for customers. The context of the study is the Australian healthcare supply chain in which there is a dearth of current information. Major research questions have been developed for the study, and the expected outcomes will include a ranked list of the elements of value that suppliers expect from buyers. 2011 Conference Paper http://hdl.handle.net/20.500.11937/27136 http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Purchase%2c%20Sharon%20Paper%20594.pdf School of Marketing, Edith Cowan University restricted |
| spellingShingle | Purchase, S. Butler, Bella Alexander, Paul Becoming customer of choice in the healthcare supply chain |
| title | Becoming customer of choice in the healthcare supply chain |
| title_full | Becoming customer of choice in the healthcare supply chain |
| title_fullStr | Becoming customer of choice in the healthcare supply chain |
| title_full_unstemmed | Becoming customer of choice in the healthcare supply chain |
| title_short | Becoming customer of choice in the healthcare supply chain |
| title_sort | becoming customer of choice in the healthcare supply chain |
| url | http://pandora.nla.gov.au/pan/25410/20120307-1501/anzmac.info/conference/2011/Papers%20by%20Presenting%20Author/Purchase%2c%20Sharon%20Paper%20594.pdf http://hdl.handle.net/20.500.11937/27136 |