APA (7th ed.) Citation

Purchase, S., Butler, B., Alexander, P., & MacCarthy, M. (2011). Becoming customer of choice in the healthcare supply chain. School of Marketing, Edith Cowan University.

Chicago Style (17th ed.) Citation

Purchase, S., Bella Butler, Paul Alexander, and Martin MacCarthy. Becoming Customer of Choice in the Healthcare Supply Chain. School of Marketing, Edith Cowan University, 2011.

MLA (9th ed.) Citation

Purchase, S., et al. Becoming Customer of Choice in the Healthcare Supply Chain. School of Marketing, Edith Cowan University, 2011.