Projecting Different Identities: A Longitudinal Study of the “Whipsaw” Effects of Changing Leadership Discourse About the Triple Bottom Line

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Projecting Different Identities: A Longitudinal Study of the “Whipsaw” Effects of Changing Leadership Discourse About the Triple Bottom Line

This paper focuses on changes in leadership’s discourse about the “triple bottom line” in Ben & Jerry’s ice cream from its founding days through to its acquisition by and integration into Unilever. For this study, we analyzed CEO claims about “who we are” from their letters in annual reports (wh...

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Bibliographic Details
Main Authors:	Moingeon, Bertrand, Mirvis, P., Bayle-Cordier, J.
Format:	Journal Article
Published:	Sage Publications, Inc. 2015
Subjects:	mergers & acquisitions projected identity managerial discourse corporate social responsibility triple bottom line Leadership
Online Access:	http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2673486 http://hdl.handle.net/20.500.11937/27079

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