Projecting Different Identities: A Longitudinal Study of the “Whipsaw” Effects of Changing Leadership Discourse About the Triple Bottom Line
This paper focuses on changes in leadership’s discourse about the “triple bottom line” in Ben & Jerry’s ice cream from its founding days through to its acquisition by and integration into Unilever. For this study, we analyzed CEO claims about “who we are” from their letters in annual reports (wh...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Sage Publications, Inc.
2015
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| Subjects: | |
| Online Access: | http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2673486 http://hdl.handle.net/20.500.11937/27079 |