How do consumers differentiate between fresh food stores

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How do consumers differentiate between fresh food stores

In making their decision to purchase fresh food from a retail store, the consumer behaviour literature identifies three key factors: (i) offer quality; (ii) a competitive price; and (iii) convenience. In an effort to reduce the decline in patronage as more fresh produce moves directly from growers t...

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Bibliographic Details
Main Author:	Batt, Peter
Format:	Conference Paper
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/27057

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