How do consumers differentiate between fresh food stores
In making their decision to purchase fresh food from a retail store, the consumer behaviour literature identifies three key factors: (i) offer quality; (ii) a competitive price; and (iii) convenience. In an effort to reduce the decline in patronage as more fresh produce moves directly from growers t...
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| Format: | Conference Paper |
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2015
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| Online Access: | http://hdl.handle.net/20.500.11937/27057 |