Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists
This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a non-probability convenience sampling method was self-administered to students from a un...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Sage Publications Ltd.
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/2705 |
| _version_ | 1848744026439680000 |
|---|---|
| author | Quintal, Vanessa Phau, Ian Polczynski, Aleksandra |
| author_facet | Quintal, Vanessa Phau, Ian Polczynski, Aleksandra |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a non-probability convenience sampling method was self-administered to students from a university in WA. From the 228 useable survey responses collected, differences were observed between the perceptions of local and international visitors. In-group approval played a significantly higher role in influencing destination choice for international visitors. Five factors were derived from the brand image of WA’s South-West region. The article highlights the need for researchers and practitioners to identify both the most salient and the least salient aspects of a destination in order to address what drives and inhibits destination choice. Examining perceptual differences between local and international visitors will help to identify the differential impacts of cultural perceptions on satisfaction and repeat visitation to the destination. |
| first_indexed | 2025-11-14T05:54:55Z |
| format | Journal Article |
| id | curtin-20.500.11937-2705 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:54:55Z |
| publishDate | 2014 |
| publisher | Sage Publications Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-27052020-07-24T08:02:10Z Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists Quintal, Vanessa Phau, Ian Polczynski, Aleksandra tourists perceptions international Destination branding local This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a non-probability convenience sampling method was self-administered to students from a university in WA. From the 228 useable survey responses collected, differences were observed between the perceptions of local and international visitors. In-group approval played a significantly higher role in influencing destination choice for international visitors. Five factors were derived from the brand image of WA’s South-West region. The article highlights the need for researchers and practitioners to identify both the most salient and the least salient aspects of a destination in order to address what drives and inhibits destination choice. Examining perceptual differences between local and international visitors will help to identify the differential impacts of cultural perceptions on satisfaction and repeat visitation to the destination. 2014 Journal Article http://hdl.handle.net/20.500.11937/2705 10.1177/1356766713490163 Sage Publications Ltd. restricted |
| spellingShingle | tourists perceptions international Destination branding local Quintal, Vanessa Phau, Ian Polczynski, Aleksandra Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title | Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title_full | Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title_fullStr | Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title_full_unstemmed | Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title_short | Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists |
| title_sort | destination brand image of western australia's south-west region: perceptions of local versus international tourists |
| topic | tourists perceptions international Destination branding local |
| url | http://hdl.handle.net/20.500.11937/2705 |