Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists

Destination brand image of Western Australia's South-West Region: Perceptions of local versus international tourists

This article explores whether a destination brand image exists in Western Australia’s (WA) South-West region, and whether local and international visitors hold different perceptions of it. A questionnaire using a non-probability convenience sampling method was self-administered to students from a un...

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Bibliographic Details
Main Authors: Quintal, Vanessa, Phau, Ian, Polczynski, Aleksandra
Format: Journal Article
Published: Sage Publications Ltd. 2014
Subjects:
tourists
perceptions
international
Destination branding
local
Online Access:http://hdl.handle.net/20.500.11937/2705

Internet

http://hdl.handle.net/20.500.11937/2705

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