Historical nostalgia intensities: effects on cognition, attitudes, and intentions

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Historical nostalgia intensities: effects on cognition, attitudes, and intentions

This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change...

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Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Consumer reactions Attitudinal Cognitive Nostalgia intensity Historical nostalgia and Purchase intention
Online Access:	http://hdl.handle.net/20.500.11937/26931

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