Historical nostalgia intensities: effects on cognition, attitudes, and intentions
This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Conference Paper |
| Published: |
University of Western Sydney
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/26931 |