Historical nostalgia intensities: effects on cognition, attitudes, and intentions
This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change...
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/26931 |
| _version_ | 1848752124527116288 |
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| author | Marchegiani, Chris Phau, Ian |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Marchegiani, Chris Phau, Ian |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap. |
| first_indexed | 2025-11-14T08:03:38Z |
| format | Conference Paper |
| id | curtin-20.500.11937-26931 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:03:38Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-269312022-11-21T06:47:06Z Historical nostalgia intensities: effects on cognition, attitudes, and intentions Marchegiani, Chris Phau, Ian Daniela Spanjaard Sara Denize Neeru Sharma Consumer reactions Attitudinal Cognitive Nostalgia intensity Historical nostalgia and Purchase intention This paper compares the effect of high, medium and low levels of historical nostalgic reactions in consumers exposed to a historical nostalgic advert on cognitive, attitudinal, and purchase intention reactions. These important consumer reactions are found to be effected in some way due to the change in historical nostalgia intensity. Although nostalgia has been explored in the past, effects of historical nostalgia specifically are generally unexplored. This paper begins to fill this important empirical gap. 2008 Conference Paper http://hdl.handle.net/20.500.11937/26931 University of Western Sydney fulltext |
| spellingShingle | Consumer reactions Attitudinal Cognitive Nostalgia intensity Historical nostalgia and Purchase intention Marchegiani, Chris Phau, Ian Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title | Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title_full | Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title_fullStr | Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title_full_unstemmed | Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title_short | Historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| title_sort | historical nostalgia intensities: effects on cognition, attitudes, and intentions |
| topic | Consumer reactions Attitudinal Cognitive Nostalgia intensity Historical nostalgia and Purchase intention |
| url | http://hdl.handle.net/20.500.11937/26931 |