A new contingent methodology for developing marketing websites
This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monito...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
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WASET: World Academy of Science, Engineering and Technology
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/26860 |
| _version_ | 1848752105496510464 |
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| author | Issa, Tomayess Turk, A. |
| author2 | Ardil, C. |
| author_facet | Ardil, C. Issa, Tomayess Turk, A. |
| author_sort | Issa, Tomayess |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research. |
| first_indexed | 2025-11-14T08:03:20Z |
| format | Conference Paper |
| id | curtin-20.500.11937-26860 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:03:20Z |
| publishDate | 2009 |
| publisher | WASET: World Academy of Science, Engineering and Technology |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-268602017-01-30T12:55:43Z A new contingent methodology for developing marketing websites Issa, Tomayess Turk, A. Ardil, C. Human Computer Interaction Integrated Methodology Developing Websites Usability This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monitoring of user interaction with a prototype site). This has led to users being frustrated and lacking loyalty to the website. There is a great potential for combining aspects of methodologies from different disciplines; however, these need to be integrated in a coherent way. After studying relevant methodologies and integration techniques, the strongest aspects of the various methodologies were combined into a new methodology. This new methodology was assessed by two research phases; interview and questionnaire. This led to revision of the new methodology. An overview of the contingent methodology is provided together with proposals for further research. 2009 Conference Paper http://hdl.handle.net/20.500.11937/26860 WASET: World Academy of Science, Engineering and Technology fulltext |
| spellingShingle | Human Computer Interaction Integrated Methodology Developing Websites Usability Issa, Tomayess Turk, A. A new contingent methodology for developing marketing websites |
| title | A new contingent methodology for developing marketing websites |
| title_full | A new contingent methodology for developing marketing websites |
| title_fullStr | A new contingent methodology for developing marketing websites |
| title_full_unstemmed | A new contingent methodology for developing marketing websites |
| title_short | A new contingent methodology for developing marketing websites |
| title_sort | new contingent methodology for developing marketing websites |
| topic | Human Computer Interaction Integrated Methodology Developing Websites Usability |
| url | http://hdl.handle.net/20.500.11937/26860 |