A new contingent methodology for developing marketing websites
This paper discusses the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were often missing, or under-utilizing, some key aspect, including user participation and "real interaction" (i.e. monito...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
WASET: World Academy of Science, Engineering and Technology
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/26860 |