A study on the continuance participation in on-line communities with social commerce perspective

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A study on the continuance participation in on-line communities with social commerce perspective

This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of 'social support' and 'planned behaviour' to propose a research model that drives...

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Bibliographic Details
Main Authors:	Hajli, N., Shanmugam, M., Powell, P., Love, Peter
Format:	Journal Article
Published:	Elsevier Inc. 2014
Online Access:	http://hdl.handle.net/20.500.11937/26859

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