A study on the continuance participation in on-line communities with social commerce perspective
This study investigates the constructs and related theories that drive continuance participation in on-line communities from their intention and behaviour perspectives. The research uses theories of 'social support' and 'planned behaviour' to propose a research model that drives...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier Inc.
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/26859 |