The impact of organic certification information on consumer's perceptions of organic products
The Australian organic food industry is extremely dynamic in nature. From a consumer marketing perspective, an important area requiring further research is in the impact of organic certification on consumer product perceptions. This study examined the impact of organic certification, through the use...
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| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/26845 |
| _version_ | 1848752101335760896 |
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| author | Wong, David Loh, Claire Quintal, Vanessa |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Wong, David Loh, Claire Quintal, Vanessa |
| author_sort | Wong, David |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The Australian organic food industry is extremely dynamic in nature. From a consumer marketing perspective, an important area requiring further research is in the impact of organic certification on consumer product perceptions. This study examined the impact of organic certification, through the use of an experimental design, to measure consumer product perceptions derived from exposure to different levels of organic certification information on product labels. The analysis revealed organic certification information does impact ultimate consumer product perceptions - in particular with regards to the product's impact on the environment and its health benefits. Recommendations from this study include the importance of properly educating Australian consumers about organic certification, and developing consumer confidence in organic certification information. |
| first_indexed | 2025-11-14T08:03:16Z |
| format | Conference Paper |
| id | curtin-20.500.11937-26845 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:03:16Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-268452022-11-21T06:47:06Z The impact of organic certification information on consumer's perceptions of organic products Wong, David Loh, Claire Quintal, Vanessa Daniela Spanjaard Sara Denize Neeru Sharma Consumer marketing Organic food Australia Organic certification Product label The Australian organic food industry is extremely dynamic in nature. From a consumer marketing perspective, an important area requiring further research is in the impact of organic certification on consumer product perceptions. This study examined the impact of organic certification, through the use of an experimental design, to measure consumer product perceptions derived from exposure to different levels of organic certification information on product labels. The analysis revealed organic certification information does impact ultimate consumer product perceptions - in particular with regards to the product's impact on the environment and its health benefits. Recommendations from this study include the importance of properly educating Australian consumers about organic certification, and developing consumer confidence in organic certification information. 2008 Conference Paper http://hdl.handle.net/20.500.11937/26845 University of Western Sydney fulltext |
| spellingShingle | Consumer marketing Organic food Australia Organic certification Product label Wong, David Loh, Claire Quintal, Vanessa The impact of organic certification information on consumer's perceptions of organic products |
| title | The impact of organic certification information on consumer's perceptions of organic products |
| title_full | The impact of organic certification information on consumer's perceptions of organic products |
| title_fullStr | The impact of organic certification information on consumer's perceptions of organic products |
| title_full_unstemmed | The impact of organic certification information on consumer's perceptions of organic products |
| title_short | The impact of organic certification information on consumer's perceptions of organic products |
| title_sort | impact of organic certification information on consumer's perceptions of organic products |
| topic | Consumer marketing Organic food Australia Organic certification Product label |
| url | http://hdl.handle.net/20.500.11937/26845 |