The impact of organic certification information on consumer's perceptions of organic products

The Australian organic food industry is extremely dynamic in nature. From a consumer marketing perspective, an important area requiring further research is in the impact of organic certification on consumer product perceptions. This study examined the impact of organic certification, through the use...

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Bibliographic Details
Main Authors: Wong, David, Loh, Claire, Quintal, Vanessa
Other Authors: Daniela Spanjaard
Format: Conference Paper
Published: University of Western Sydney 2008
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/26845