Determinants of Friendship in Social Networking Virtual Worlds

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Determinants of Friendship in Social Networking Virtual Worlds

This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar com...

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Bibliographic Details
Main Authors:	Chesney, T., Chuah, S., Hui, Wendy, Hoffmann, R., Larner, J.
Format:	Journal Article
Published:	Association for Information Systems 2014
Subjects:	assortativity server log telemetry online community avatar
Online Access:	http://aisel.aisnet.org/cais/vol34/iss1/72/ http://hdl.handle.net/20.500.11937/26710

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