Determinants of Friendship in Social Networking Virtual Worlds
This paper examines the determinants of friendship between two users in a virtual world who are unaware of each other's real identities. Drawing on theories of homophily, heterophily and propinquity, three virtual world behaviours are analysed: avatar appearance, avatar location, and avatar com...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
Association for Information Systems
2014
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| Subjects: | |
| Online Access: | http://aisel.aisnet.org/cais/vol34/iss1/72/ http://hdl.handle.net/20.500.11937/26710 |