Credibility and interactivity: Persuasive components of ideological group websites
The quickly growing presence of ideological groups on the Internet has garnered interest into how these groups use technology to persuade others. This study extends current research on the influential effects of website credibility and interactivity to the context of ideological group websites. Resu...
| Main Authors: | , , , , , , |
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| Format: | Conference Paper |
| Published: |
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/26653 |