Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research

Focusing upon a number of increasingly popular approaches to mixed methods research, this paperprovides a brief overview of fully integrated research methods that transcend the quantitative–qualitative divide. Introducing a range of sophisticated mixed method designs that have beensuccessfully appli...

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Main Authors: Krivokapic-Skoko, B., O'Neill, Grant
Format: Journal Article
Published: eContent Management Pty Ltd 2011
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/26451
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author Krivokapic-Skoko, B.
O'Neill, Grant
author_facet Krivokapic-Skoko, B.
O'Neill, Grant
author_sort Krivokapic-Skoko, B.
building Curtin Institutional Repository
collection Online Access
description Focusing upon a number of increasingly popular approaches to mixed methods research, this paperprovides a brief overview of fully integrated research methods that transcend the quantitative–qualitative divide. Introducing a range of sophisticated mixed method designs that have beensuccessfully applied in business and management research, it provides insight into the potentialbenefi ts of mixed methods. In addressing integrated mixed methods, and applications in businessand management research, the discussion signposts how these methods allow for qualitative analysisthat is systematic, formal, rigorous and procedurally replicable. Further, it identifi es how integratedmixed methods can make it possible to achieve intensity and richness associated with qualitativeresearch when dealing with more than a handful of cases. As such, the paper has particular relevanceto qualitative researchers with an interest in exploring innovative and productive mixed methods.
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institution Curtin University Malaysia
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publishDate 2011
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spelling curtin-20.500.11937-264512017-02-28T01:50:39Z Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research Krivokapic-Skoko, B. O'Neill, Grant qualitative and quantitative research quantification Focusing upon a number of increasingly popular approaches to mixed methods research, this paperprovides a brief overview of fully integrated research methods that transcend the quantitative–qualitative divide. Introducing a range of sophisticated mixed method designs that have beensuccessfully applied in business and management research, it provides insight into the potentialbenefi ts of mixed methods. In addressing integrated mixed methods, and applications in businessand management research, the discussion signposts how these methods allow for qualitative analysisthat is systematic, formal, rigorous and procedurally replicable. Further, it identifi es how integratedmixed methods can make it possible to achieve intensity and richness associated with qualitativeresearch when dealing with more than a handful of cases. As such, the paper has particular relevanceto qualitative researchers with an interest in exploring innovative and productive mixed methods. 2011 Journal Article http://hdl.handle.net/20.500.11937/26451 eContent Management Pty Ltd restricted
spellingShingle qualitative and quantitative research
quantification
Krivokapic-Skoko, B.
O'Neill, Grant
Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title_full Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title_fullStr Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title_full_unstemmed Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title_short Beyond the qualitative–quantitative distinction: Some innovative methods for business and management research
title_sort beyond the qualitative–quantitative distinction: some innovative methods for business and management research
topic qualitative and quantitative research
quantification
url http://hdl.handle.net/20.500.11937/26451