Tourists' dual-processing accounts of reasoning, judgment, and actions
Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro-tipping point theory and qualitative comparative analysis, using case study data. Findings – Maps of th...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/26438 |
| _version_ | 1848751986619449344 |
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| author | Martin, D. Woodside, Arch |
| author_facet | Martin, D. Woodside, Arch |
| author_sort | Martin, D. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro-tipping point theory and qualitative comparative analysis, using case study data. Findings – Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual-processing theory of deciding on destination choices. Research limitations/implications – This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications – Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value – This paper breaks new ground in applying dual-processing theory in tourist behavior of buying major tourist services. |
| first_indexed | 2025-11-14T08:01:26Z |
| format | Journal Article |
| id | curtin-20.500.11937-26438 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:01:26Z |
| publishDate | 2011 |
| publisher | Emerald Group Publishing Ltd. |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-264382017-09-13T15:26:01Z Tourists' dual-processing accounts of reasoning, judgment, and actions Martin, D. Woodside, Arch thinking tourism management hawaii Purpose – The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach – The paper applies micro-tipping point theory and qualitative comparative analysis, using case study data. Findings – Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual-processing theory of deciding on destination choices. Research limitations/implications – This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications – Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value – This paper breaks new ground in applying dual-processing theory in tourist behavior of buying major tourist services. 2011 Journal Article http://hdl.handle.net/20.500.11937/26438 10.1108/17506181111139609 Emerald Group Publishing Ltd. restricted |
| spellingShingle | thinking tourism management hawaii Martin, D. Woodside, Arch Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title | Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title_full | Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title_fullStr | Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title_full_unstemmed | Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title_short | Tourists' dual-processing accounts of reasoning, judgment, and actions |
| title_sort | tourists' dual-processing accounts of reasoning, judgment, and actions |
| topic | thinking tourism management hawaii |
| url | http://hdl.handle.net/20.500.11937/26438 |