Fruitful market mediation: challenges in implementing coopetition

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Fruitful market mediation: challenges in implementing coopetition

Working in the primary sector, FruitCom is a grouping of exporters who banded together in order to break into and develop new markets. While they aim at cooperating and coordinating their activities to support actions within these new markets, the firms involved still compete in other, more establis...

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Bibliographic Details
Main Author:	Wood, Lincoln
Other Authors:	Heather Probst
Format:	Book Chapter
Published:	Business Science Reference (an imprint of IGI Global) 2012
Subjects:	Market Mediation Developing New Markets FruitCom Implementing Coopetition Fruitful Market Mediation
Online Access:	http://hdl.handle.net/20.500.11937/25607

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