Fruitful market mediation: challenges in implementing coopetition
Working in the primary sector, FruitCom is a grouping of exporters who banded together in order to break into and develop new markets. While they aim at cooperating and coordinating their activities to support actions within these new markets, the firms involved still compete in other, more establis...
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| Format: | Book Chapter |
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Business Science Reference (an imprint of IGI Global)
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/25607 |