Fruitful market mediation: challenges in implementing coopetition
Working in the primary sector, FruitCom is a grouping of exporters who banded together in order to break into and develop new markets. While they aim at cooperating and coordinating their activities to support actions within these new markets, the firms involved still compete in other, more establis...
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| Format: | Book Chapter |
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Business Science Reference (an imprint of IGI Global)
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/25607 |
| _version_ | 1848751756259885056 |
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| author | Wood, Lincoln |
| author2 | Heather Probst |
| author_facet | Heather Probst Wood, Lincoln |
| author_sort | Wood, Lincoln |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Working in the primary sector, FruitCom is a grouping of exporters who banded together in order to break into and develop new markets. While they aim at cooperating and coordinating their activities to support actions within these new markets, the firms involved still compete in other, more established, export markets. This “coopetitive” relationship allows the group many benefits related to their ability to source material and ensure a more consistent supply, but opens them up to challenges, such as dealing with opportunistic behaviour by other members. This case outlines the background of the firms and introduces the most recent significant challenge they face. The implications of their structure are discussed with emphasis on supply, risk pooling, information sharing, and revenue- and cost-sharing. The successes gained by the group are not without sacrifice; the challenges of their operations are discussed with stress on the most recent and perhaps the most significant challenge yet. |
| first_indexed | 2025-11-14T07:57:47Z |
| format | Book Chapter |
| id | curtin-20.500.11937-25607 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:57:47Z |
| publishDate | 2012 |
| publisher | Business Science Reference (an imprint of IGI Global) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-256072017-03-08T13:18:52Z Fruitful market mediation: challenges in implementing coopetition Wood, Lincoln Heather Probst Market Mediation Developing New Markets FruitCom Implementing Coopetition Fruitful Market Mediation Working in the primary sector, FruitCom is a grouping of exporters who banded together in order to break into and develop new markets. While they aim at cooperating and coordinating their activities to support actions within these new markets, the firms involved still compete in other, more established, export markets. This “coopetitive” relationship allows the group many benefits related to their ability to source material and ensure a more consistent supply, but opens them up to challenges, such as dealing with opportunistic behaviour by other members. This case outlines the background of the firms and introduces the most recent significant challenge they face. The implications of their structure are discussed with emphasis on supply, risk pooling, information sharing, and revenue- and cost-sharing. The successes gained by the group are not without sacrifice; the challenges of their operations are discussed with stress on the most recent and perhaps the most significant challenge yet. 2012 Book Chapter http://hdl.handle.net/20.500.11937/25607 Business Science Reference (an imprint of IGI Global) restricted |
| spellingShingle | Market Mediation Developing New Markets FruitCom Implementing Coopetition Fruitful Market Mediation Wood, Lincoln Fruitful market mediation: challenges in implementing coopetition |
| title | Fruitful market mediation: challenges in implementing coopetition |
| title_full | Fruitful market mediation: challenges in implementing coopetition |
| title_fullStr | Fruitful market mediation: challenges in implementing coopetition |
| title_full_unstemmed | Fruitful market mediation: challenges in implementing coopetition |
| title_short | Fruitful market mediation: challenges in implementing coopetition |
| title_sort | fruitful market mediation: challenges in implementing coopetition |
| topic | Market Mediation Developing New Markets FruitCom Implementing Coopetition Fruitful Market Mediation |
| url | http://hdl.handle.net/20.500.11937/25607 |