Relationship Marketing Techniques in Construction Projects: A Case Study

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Relationship Marketing Techniques in Construction Projects: A Case Study

Relationship Marketing (RM) embodies international, industrial and services marketing and in a business context is superseding traditional marketing theory. It is apparent from initial research into product and process industries that RM has the potential to provide construction organisations with s...

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Bibliographic Details
Main Author:	Davis, Peter
Format:	Conference Paper
Published:	ARCOM 2004
Subjects:	Public Sector Case study RM Theory Construction Relationship Marketing Alliance procurement RM Construction procurement
Online Access:	http://www.arcom.ac.uk/-docs/proceedings/ar2004-0877-0885_Davis.pdf http://hdl.handle.net/20.500.11937/25604

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