Relationship Marketing Techniques in Construction Projects: A Case Study

Relationship Marketing Techniques in Construction Projects: A Case Study

Relationship Marketing (RM) embodies international, industrial and services marketing and in a business context is superseding traditional marketing theory. It is apparent from initial research into product and process industries that RM has the potential to provide construction organisations with s...

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Bibliographic Details
Main Author: Davis, Peter
Format: Conference Paper
Published: ARCOM 2004
Subjects:
Public Sector
Case study
RM Theory
Construction
Relationship Marketing
Alliance procurement
RM
Construction procurement
Online Access:http://www.arcom.ac.uk/-docs/proceedings/ar2004-0877-0885_Davis.pdf
http://hdl.handle.net/20.500.11937/25604

Internet

http://www.arcom.ac.uk/-docs/proceedings/ar2004-0877-0885_Davis.pdf
http://hdl.handle.net/20.500.11937/25604

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