Exploring the nature of long-term buyer-seller relationships in the Western Australian wine industry

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Exploring the nature of long-term buyer-seller relationships in the Western Australian wine industry

The nature of the relationship between wineries and wine grape growers is largely one of interdependence; to produce good quality wines, wineries need a reliable supply of good quality grapes. Both the wineries and grape growers report a high degree of trust, satisfaction and commitment in their rel...

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Bibliographic Details
Main Author:	Batt, Peter
Format:	Journal Article
Published:	Winetitles 2001
Online Access:	http://hdl.handle.net/20.500.11937/25588

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