Exploring the nature of long-term buyer-seller relationships in the Western Australian wine industry
The nature of the relationship between wineries and wine grape growers is largely one of interdependence; to produce good quality wines, wineries need a reliable supply of good quality grapes. Both the wineries and grape growers report a high degree of trust, satisfaction and commitment in their rel...
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| Format: | Journal Article |
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Winetitles
2001
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| Online Access: | http://hdl.handle.net/20.500.11937/25588 |