Consumers’ behavioral intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling’

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Consumers’ behavioral intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling’

Purpose – The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package downsizing – lead to cognitive dissonance and the extent to which feelings of cogni...

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Bibliographic Details
Main Authors:	Wilkins, Stephen, Beckenuyte, B., Butt, M.
Format:	Journal Article
Published:	Emerald 2016
Online Access:	http://hdl.handle.net/20.500.11937/25586

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