Consumers’ behavioral intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling’
Purpose – The purpose of this study is to discover the extent to which consumers are aware of air filling in food packaging, the extent to which deceptive packaging and slack filling – which often result from package downsizing – lead to cognitive dissonance and the extent to which feelings of cogni...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald
2016
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| Online Access: | http://hdl.handle.net/20.500.11937/25586 |