Conceptualizing relationships quality in franchise systems: dimensions and measures

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Conceptualizing relationships quality in franchise systems: dimensions and measures

Bibliographic Details
Main Authors:	Evanschitzky, H., Backhaus, C., Woisetschläger, D., Hartleb, Vivian
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/25029

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