Conceptualizing relationships quality in franchise systems: dimensions and measures

Bibliographic Details
Main Authors: Evanschitzky, H., Backhaus, C., Woisetschläger, D., Hartleb, Vivian
Other Authors: Dewi Tojib
Format: Conference Paper
Published: Australian and New Zealand Marketing Academy 2009
Online Access:http://hdl.handle.net/20.500.11937/25029