Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

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Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Interactive Digital Television (IDTV) service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was...

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Bibliographic Details
Main Authors:	Chao, C., Lin, Chad, Lin, K., Shen, C., Wang, C.
Format:	Journal Article
Published:	IGI Global 2013
Subjects:	Operational Capability Analytic Hierarchy Process (AHP) Decision Analysis Drivers Interactive Digital TV (IDTV) Service Providers
Online Access:	http://hdl.handle.net/20.500.11937/24900

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