Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform
Interactive Digital Television (IDTV) service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was...
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
IGI Global
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/24900 |