Attitudes of Indonesian Mothers towards Children’s Advertising for Food”, Journal of Food Product Marketing

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Attitudes of Indonesian Mothers towards Children’s Advertising for Food”, Journal of Food Product Marketing

Advertising directed toward children is a controversial issue with growing concerns from parents around the world, including emerging markets such as Indonesia. The reasons for its negative effects include that such advertising could lead to materialism, parent–child conflict, and feelings of unhapp...

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Bibliographic Details
Main Author:	Lanasier, Evi
Format:	Journal Article
Published:	Routledge 2014
Subjects:	focus groups attitudes to advertising Indonesia
Online Access:	http://hdl.handle.net/20.500.11937/24854

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