Attitudes of Indonesian Mothers towards Children’s Advertising for Food”, Journal of Food Product Marketing
Advertising directed toward children is a controversial issue with growing concerns from parents around the world, including emerging markets such as Indonesia. The reasons for its negative effects include that such advertising could lead to materialism, parent–child conflict, and feelings of unhapp...
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| Format: | Journal Article |
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Routledge
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/24854 |