Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups

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Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups

This is a case study, highlighting China's plight to secure consistent, positive media coverage in the lead up to the 2008 Beijing Olympics. While this paper is neither anti-China nor pro-Tibetan, it highlights that large organisations and governments can learn from activist and pressure groups...

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Bibliographic Details
Main Author:	Wolf, Katharina
Other Authors:	Daniela Spanjaard
Format:	Conference Paper
Published:	University of Western Sydney 2008
Subjects:	Stakeholder Activist Pressure group Integrated communication Stakeholder engagement Beijing Olympics
Online Access:	http://hdl.handle.net/20.500.11937/24739

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