Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups
This is a case study, highlighting China's plight to secure consistent, positive media coverage in the lead up to the 2008 Beijing Olympics. While this paper is neither anti-China nor pro-Tibetan, it highlights that large organisations and governments can learn from activist and pressure groups...
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| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/24739 |