Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups
This is a case study, highlighting China's plight to secure consistent, positive media coverage in the lead up to the 2008 Beijing Olympics. While this paper is neither anti-China nor pro-Tibetan, it highlights that large organisations and governments can learn from activist and pressure groups...
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| Other Authors: | |
| Format: | Conference Paper |
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University of Western Sydney
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/24739 |
| _version_ | 1848751512728109056 |
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| author | Wolf, Katharina |
| author2 | Daniela Spanjaard |
| author_facet | Daniela Spanjaard Wolf, Katharina |
| author_sort | Wolf, Katharina |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This is a case study, highlighting China's plight to secure consistent, positive media coverage in the lead up to the 2008 Beijing Olympics. While this paper is neither anti-China nor pro-Tibetan, it highlights that large organisations and governments can learn from activist and pressure groups, which have become increasingly successful in engaging stakeholders. The author argues that Olympic marketing programs have focused too much on traditional marketing tools, whilst ignoring the importance of integrated communication programs and stakeholder engagement. |
| first_indexed | 2025-11-14T07:53:55Z |
| format | Conference Paper |
| id | curtin-20.500.11937-24739 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:53:55Z |
| publishDate | 2008 |
| publisher | University of Western Sydney |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-247392022-11-21T06:47:06Z Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups Wolf, Katharina Daniela Spanjaard Sara Denize Neeru Sharma Stakeholder Activist Pressure group Integrated communication Stakeholder engagement Beijing Olympics This is a case study, highlighting China's plight to secure consistent, positive media coverage in the lead up to the 2008 Beijing Olympics. While this paper is neither anti-China nor pro-Tibetan, it highlights that large organisations and governments can learn from activist and pressure groups, which have become increasingly successful in engaging stakeholders. The author argues that Olympic marketing programs have focused too much on traditional marketing tools, whilst ignoring the importance of integrated communication programs and stakeholder engagement. 2008 Conference Paper http://hdl.handle.net/20.500.11937/24739 University of Western Sydney fulltext |
| spellingShingle | Stakeholder Activist Pressure group Integrated communication Stakeholder engagement Beijing Olympics Wolf, Katharina Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title | Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title_full | Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title_fullStr | Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title_full_unstemmed | Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title_short | Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups |
| title_sort | competing for attention: using stakeholder engagement to shift the focus from the beijing olympics to minority pressure groups |
| topic | Stakeholder Activist Pressure group Integrated communication Stakeholder engagement Beijing Olympics |
| url | http://hdl.handle.net/20.500.11937/24739 |