An intelligent fuzzy regression approach for affective product design that captures nonlinearity and fuzziness
Affective product design aims at incorporating customers’ affective needs into design variables of a new product so as to optimise customers’ affective satisfaction. Faced with fierce competition in marketplaces, companies try to determine the settings in order to maximise customers’ affective satis...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Taylor & Francis
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/24671 |