Grice's maxims and the principle of selectiveness: an advertising language perspective

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Grice's maxims and the principle of selectiveness: an advertising language perspective

The ability of being selective, i.e. saying the right thing at the right time and place, is essential for successful interaction. This article examines the dynamic process of expression and comprehension in language interactions and deals with two issues. The first is that if selectiveness is common...

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Bibliographic Details
Main Author:	Zhang, Grace
Format:	Journal Article
Published:	Foreign Languages Institute Fujian Normal University (China) 2004
Subjects:	Advertising language Chinese language language and culture communication selectiveness principle Grice's conversational maxims linguistics
Online Access:	http://www.fli.com.cn/Fli/Class9/Class118/Class333/index.html http://hdl.handle.net/20.500.11937/24344

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