Grice's maxims and the principle of selectiveness: an advertising language perspective
The ability of being selective, i.e. saying the right thing at the right time and place, is essential for successful interaction. This article examines the dynamic process of expression and comprehension in language interactions and deals with two issues. The first is that if selectiveness is common...
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| Format: | Journal Article |
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Foreign Languages Institute Fujian Normal University (China)
2004
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| Online Access: | http://www.fli.com.cn/Fli/Class9/Class118/Class333/index.html http://hdl.handle.net/20.500.11937/24344 |