The potential of shame as a message appeal in antismoking television advertisements

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The potential of shame as a message appeal in antismoking television advertisements

Background As smoking is increasingly de-normalised, different messages may become more appropriate for use in tobacco control advertisements to reflect the changing social environment. To date, more commonly used messages have included fear appeals relating to physical health and guilt appeals focu...

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Bibliographic Details
Main Authors:	Amonini, C., Pettigrew, Simone, Clayforth, C.
Format:	Journal Article
Published:	BMJ Publishing Group 2015
Online Access:	http://hdl.handle.net/20.500.11937/24128

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