The potential of shame as a message appeal in antismoking television advertisements
Background As smoking is increasingly de-normalised, different messages may become more appropriate for use in tobacco control advertisements to reflect the changing social environment. To date, more commonly used messages have included fear appeals relating to physical health and guilt appeals focu...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
BMJ Publishing Group
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/24128 |