The Practice of Transformative Consumer Research – Some Issues and Suggestions
Transformative consumer research (TCR) is a new academic initiative among researchers committed to studying the role consumption plays in the major social problems of our day. These problems may involve the over consumption of products among the obese, the addicted, and the materialistic, or the und...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Journal of Research for Consumers
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/24059 |