Intercultural service encounters (ICSE): an extended framework and empirical validation

Purpose – This paper aims to extend the intercultural service encounters (ICSE) framework using role theory and information asymmetry perspective, to hypothesize differences in the strength of many relationships based on service role (customers versus employees).Design/methodology/approach – The pap...

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Bibliographic Details
Main Authors: Sharma, Piyush, Tam, J.L., Kim, N.
Format: Journal Article
Published: Emerald Group Publishing 2012
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/23961