Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination?
This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experi...
| Main Authors: | Quintal, Vanessa, Phau, Ian |
|---|---|
| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/23330 |
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