Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination?
This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experi...
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| Format: | Journal Article |
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Cognizant Communication Corporation
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/23330 |