Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination?
This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experi...
| Main Authors: | , |
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| Format: | Journal Article |
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Cognizant Communication Corporation
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/23330 |
| _version_ | 1848751120603676672 |
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| author | Quintal, Vanessa Phau, Ian |
| author_facet | Quintal, Vanessa Phau, Ian |
| author_sort | Quintal, Vanessa |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experimental group watched a romantic comedy set in New York, whereas the control group did not. Subjects in the experimental group had significantly higher empathy, past experience, place familiarity, attitude toward, intention to visit New York, and significantly lower performance/financial risk associated with visiting New York than the control group. Furthermore, perceived social risk played a significant role in influencing place familiarity in the control group. This suggests that romantic comedies can be an effective information source in allaying viewers' concerns about a movie location. This article provides researchers with theoretical underpinning for future empirical studies in movie-induced tourism. It also encourages more collaboration between government, movie producers, and destination managers to deliver a movie that provides consistent branding in its story, location, and product placement strategies. |
| first_indexed | 2025-11-14T07:47:41Z |
| format | Journal Article |
| id | curtin-20.500.11937-23330 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:47:41Z |
| publishDate | 2014 |
| publisher | Cognizant Communication Corporation |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-233302020-07-24T08:03:33Z Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? Quintal, Vanessa Phau, Ian movie-induced tourism Intention to visit place image This study examines whether the romantic comedy as an information source can impact on and shape viewer attitude toward and intention to visit a place. Data were collected from patrons at a large cinema chain located in a major shopping center in Australia. Using an experimental approach, the experimental group watched a romantic comedy set in New York, whereas the control group did not. Subjects in the experimental group had significantly higher empathy, past experience, place familiarity, attitude toward, intention to visit New York, and significantly lower performance/financial risk associated with visiting New York than the control group. Furthermore, perceived social risk played a significant role in influencing place familiarity in the control group. This suggests that romantic comedies can be an effective information source in allaying viewers' concerns about a movie location. This article provides researchers with theoretical underpinning for future empirical studies in movie-induced tourism. It also encourages more collaboration between government, movie producers, and destination managers to deliver a movie that provides consistent branding in its story, location, and product placement strategies. 2014 Journal Article http://hdl.handle.net/20.500.11937/23330 10.3727/108354214X13927625340190 Cognizant Communication Corporation fulltext |
| spellingShingle | movie-induced tourism Intention to visit place image Quintal, Vanessa Phau, Ian Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title | Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title_full | Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title_fullStr | Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title_full_unstemmed | Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title_short | Romancing 'Friends with Benefits': Does it Benefit New York as a Travel Destination? |
| title_sort | romancing 'friends with benefits': does it benefit new york as a travel destination? |
| topic | movie-induced tourism Intention to visit place image |
| url | http://hdl.handle.net/20.500.11937/23330 |